On the Rocks transforms every small win into a toast-worthy moment—from beating your morning alarm to resisting texting your ex. This campaign embodies Gen Z’s quest for genuine, joyful experiences with mocktails crafted to perfection. It offers a premium bottle for an upscale home bar and a breezy can for spontaneous celebrations, each with a keepsake garnish tag for inscribing daily wins. Our standout “Mocktail on the ROCK” acts like a bath bomb for your drink, fizzing into instant cheer. With an engaging Instagram hub and pop-ups for gifting box kits, we spark a communal celebration that’s as uplifting as it is delightfully quirky. To small wins!