Creative Direction
Campaigns. Photography. Storytelling. Workshops.
An empathy-led workshop focused on comfort and community, using interactive design elements to engage participants in meaningful conversations. The workshop encouraged attendees to explore personal symbols of comfort through hands-on activities, such as selecting and sharing objects, stickers, and badges representing their emotional well-being. By incorporating tactile experiences, storytelling, and participatory design, the session fostered a space for connection and self-reflection. Through this initiative, this activity aimed to highlight the power of design in creating a sense of belonging and emotional support.
| Chai refers to tea in Hindi
This zine captures the art of making chai through a raw and intimate photographic narrative, documenting each step of the process—including the spills and overflows that bring authenticity to the ritual. By focusing on these "beautiful errors," it highlights the imperfect yet tactile nature of creation, turning drips and messes into moments of warmth and character. The imagery transforms the act of brewing chai into a sensory experience, celebrating tradition, memory, and the beauty found in everyday rituals.
| ‘Nari’ means woman in Hindi
Typography X Marketing project: bringing together artisans and displaying them on auto-rickshaw by the Pink Rickshaw company with only women drivers. Depicting how woman in the underprivileged sector of Indian have a lot more to offer, where each cutting represents the garment the lady has worked on, with each alphabet a reflection of who they are (unique in their own self, yet cut from the same cloth of creativity).