About
Work
Graphic Design
Brand Identity
Creative Direction
Logo Archive
Are.na
Email
Instagram
LinkedIn
©2025 Navya Sharma
Branding
| क in is the “K” Kathaa, written in Hindi
At its core, Kathaa embraces rang (color) and sanskruti (culture), blending nostalgia with contemporary design to create an inclusive space for university students passionate about film. The identity is anchored in a striking red—a color symbolizing passion, revolution, and the timeless allure of cinema—while dynamically adapting through a genre-based color-coding system, offering a fresh, unconventional take on film branding.
Social Media
Designed to resonate with Gen Z, the visual language is punchy, immersive, and unapologetically bold—alligned for a podcast cover, newsletter, and social media presence that stands out in a crowded digital space.